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Trademark Type for CT SAAS Service? Text - Design - Both?
How do Connecticut companies with SAAS (software as a service) products file for trademark rights: plain text; stylized text; design plus text; or design only?
Takeaway:
In Connecticut, marks filed for SAAS products typically follow the following breakdown: 77% plain text; 1% stylized text; 19% design plus text; and 3% design only.
Details:
Between the dates of 12/31/2016 to 1/1/2021 there were 357 federal trademark registration applications for SAAS services with owners of the mark located in Connecticut.
- Out of those 357 total applications:
- a) 276 applications were filed as a plain text mark
- b) 3 applications were filed as a stylized text mark
- c) 66 applications were filed as a design plus text mark
- d) 12 applications were filed as a design only mark
(There were 3 applications with an unknown status of their mark type – those applications were excluded from the numbers). (Trademark and Servicemark nomenclature was interchanged for ease)