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The Trademark Office has many instructional videos explaining trademarks. The videos explain many of the topics which new applicants need to know before applying, during the application process, and after applying.
The Trademark Office videos are broken down into three series:
The Basic Fact Series describes information about what an applicant should know before applying. There is information about understanding the basics of the rights to a brand name and what a business should understand about those rights.
The Basic Fact Series has the following videos:
1. Trademarks, patents, and copyrights – describes the difference between a trademark, patent, and copyright
2. Selecting a mark – describes what is a trademark which can obtain a federal trademark registration and can have legal protection, along with describing the strength of different trademarks
3. Should I register my mark? – describes the benefits of obtaining a federal trademark registration
4. How do I get help with my application? – describes how the Trademark Office can help you with your application process
5. What every small business should know now, not later – describes basics all businesses should understand before attaching a trademark to the good or service they sell – including a basic understanding of conflicting marks and a clearance search
The Trademark Information Network Series has basic information about applying and more advanced issues that happen during the application process and after approval.
The Trademark Information Network Series has the following videos:
1. Introduction to the USPTO and trademark basics – describes the difference between a trademark, patent, and copyright – along with rights an applicant obtains when filing a federal trademark registration
2. Before you file – describes information about the application process and a clearance search before applying
3. Searching – describes where to search when doing a clearance search such as on the Trademark Electronic Search System (TESS) and how to interpret results by understanding “likelihood of confusion”
4. Applicant information – describes how to properly identify the applicant
5. Drawing issues – describes the drawing of the mark that is associated with a good or service
6. Goods and services – describes how to describe the good or service the mark is associated with and that the Trademark ID Manual is a resource to properly identify the good or service
7. Filing basis information – describes the difference between a 1(a) Use-in-Commerce and a 1(b) Intent-to-Use basis for filing
8. Specimen – describes the specimen which is an electronic image of the mark associated with the good or service – and how this differs from the drawing previously submitted in the application
9. After you file – describes how to view the registration application after the initial application by using the Trademark Status and Document Retrieval (TSDR) system
10. Statement of use – describes a statement of use which is evidence of the mark associated with the good and service
11. Petitions to revive – describes how to reverse abandonment of the trademark application in certain circumstances
12. Post-registration issues – describes maintenance documents and fees to keep a registration active over time
13. TTAB - describes appeals, oppositions, and cancellations which are proceedings before the Trademark Trial and Appeal Board (TTAB)
14. Response to Office action – describes how to respond to an office action such as a non-final office action
15. Assignments and ownership changes – describes changing the owner name or transferring ownership to another entity – including the Electronic Trademark Assignment System (ETAS)
16. Solicitation alert – describes that private companies may send the applicant non-USPTO solicitations which are scams based off of public information found on the internet when a trademark application is filed
17. Rockin the trademark – describes issues that bands and musical artists have when applying for a federal trademark registration
18. Ornamental – describes how a trademark application may be refused for only ornamental use
19. Fees – describes the common fees for filing a trademark application and issues related to the number of classes for the goods and services applied for in the application
20. Counterfeit – describes issues related to counterfeit goods
The TEAS Nuts and Bolts Series describes the application itself with an emphasis on describing filling out a trademark application in the Trademark Electronic Application System (TEAS).
The TEAS Nuts and Bolts Series has the following videos:
1. TEAS Plus vs. TEAS Standard – describes the difference between a TEAS Plus and TEAS Standard application
2. Applicant information – describes filling out the applicant section of the TEAS Plus or TEAS Standard application forms, which is the same for the applicant section
3. Mark drawing page - describes filling out the drawing section of the TEAS Plus or TEAS Standard application forms, which is the same for the drawing section
4. Additional statement – describes additional statements as it relates to TEAS Plus and TEAS Standard application forms
5. Goods and services (TEAS Plus) – describes how to fill out the goods and services section of the application specific to a TEAS Plus application
6. Goods and services (TEAS Standard) - describes how to fill out the goods and services section of the application specific to a TEAS Standard application
7. Filing basis – describes how to fill out the filing basis section of the TEAS Plus or TEAS Standard application forms, which is the same for the filing basis section
8. Correspondence information - describes how to fill out the correspondence information section of the TEAS Plus or TEAS Standard application forms, which is the same for the correspondence information section
9. Fee/signature information - describes how to fill out the fee and signature section of the TEAS Plus or TEAS Standard application forms, which is the same for the fee and signature section
10. Validation page – describes the validation page of the application which allows the applicant to save the application for later and also review all the information in the application for accuracy before submission
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